The old saying that today’s newspaper is tomorrow’s fish and chip wrapper (pre Health and Safety) doesn’t apply to the web.

True, causes will be taken up and run their course and be replaced by other more recent causes. But while printed matter ends up in the blue bin and gets recycled into toilet paper (which, to be honest, it was in  the first place), web content never goes away. It hangs around to haunt anyone who is imprudent enough to get the attention of the media, large or small.

Try Googling for “John Mann libel” or “John Mann ASDA” and you’ll see that this site and the other blog sites which support me are all there for everyone to see, right up at the top of the search engine rankings.

So anyone looking for the Gospel according to Mann on Google, Yahoo or Bing will have quite a few versions to choose from.

And unlike the recycled newspaper stories, they will be there till the end of eternity.

NOTE: To the Diddy Manns who leave comments here. Unless you are commenting on the article, your comments will not be published.