If you can’t join them, beat them
I’ve written here on more than one occasion about the Worksop Guardian weekly newspaper (I use the term loosely) being nothing more than an extension of John Mann’s over-exercised gob and conspiring with the ex-MP to mislead and deceive the people of Worksop.
The traditional weekly local newspaper is a dying species, unable to compete with 0nline news and advertising and the Worksop Guardian is no exception. The current editor has allegedly been fired for failure to meet circulation and advertising targets. Well, he has alienated half of his readership, past and potential, by his unbalanced reporting and many of my acquaintances have stopped buying it over the years for that very reason. It is unlikely that the Worksop Guardian will survive the next year or two.
Several month ago, I did some reaearch into online community newspapers in the US, where the online model has all but replaced the weekly newspaper. Based on that research, an online newspaper in Bassetlaw is a viable proposition. But only when it supports one or two people who carry out all of the functions – reporting, advertising sales, web publishing and maintenance etc. Moving the Worksop Guardian to an online model is not feasible due to the overhead it carries as part of Johnston Press. And they currently cannot report news on their website until it has been reported in the weekly newspaper (or they won’t be able to sell it), making their website always at least one week out of date.
So, I feel a change of career coming on. Running this blog has given me a hankering to write for a living. Over the past months I have been setting up www.bassetlawonline.com and associated sites for Classified Ads and Jobs.
It will be fully live in May or June, but you can have a look and see where I’m heading.
And with a bit of luck, it will hasten the Worksop Guardian on to its inevitable demise.